中國陶瓷之鄉(xiāng)、中國花炮之鄉(xiāng)……作為湘東門戶，湖南醴陵享有“千年瓷都”的美譽(yù)，擁有深厚的歷史文化底蘊(yùn)。陶瓷作為支柱產(chǎn)業(yè)，更是為醴陵經(jīng)濟(jì)的高質(zhì)量發(fā)展提供了增長新引擎。今天，醴陵能打出的形象牌是什么？她的城市特色從哪里凸顯？為了全方位推廣醴陵，讓更多的人認(rèn)識醴陵、了解醴陵、愛上醴陵，3月20日，“千年瓷都 天下醴陵”2023醴陵城市品牌宣傳平面海報(bào)征集活動正式啟動。即日起，醴陵市人民政府以“千年瓷都 天下醴陵”為主題，面向全球征集醴陵城市品牌宣傳海報(bào)，讓醴陵這座實(shí)力雄厚的產(chǎn)業(yè)之城、海納百川的開放之城、激情澎湃的創(chuàng)新之城、獨(dú)具魅力的文化之城、引人留人的宜居之城，成為人們向往的“理想之城”。本次活動由湖南省設(shè)計(jì)藝術(shù)家協(xié)會指導(dǎo)，醴陵市人民政府主辦，醴陵市文化旅游廣電體育局承辦，湖南師范大學(xué)美術(shù)學(xué)院、中南大學(xué)建筑與藝術(shù)學(xué)院、湖南第一師范學(xué)院美術(shù)與設(shè)計(jì)學(xué)院、醴陵市設(shè)計(jì)藝術(shù)家協(xié)會協(xié)辦。征集活動時(shí)間為2023年3月-8月，將分三個(gè)階段進(jìn)行：3月20日-6月28日為作品征集、7月15日-8月6日為網(wǎng)絡(luò)投票及專家評審、8月7日-8月11日為結(jié)果公示。作品征集期間，全球范圍獨(dú)立設(shè)計(jì)師、設(shè)計(jì)機(jī)構(gòu)、高等院校設(shè)計(jì)專業(yè)師生以及有相關(guān)設(shè)計(jì)實(shí)踐的人士均可投稿。作品要求色彩協(xié)調(diào)，健康向上，有獨(dú)特的創(chuàng)意，有較強(qiáng)的視覺沖擊力和直觀的美感，有較強(qiáng)的思想性、藝術(shù)性、感染力和時(shí)代感，能夠突出醴陵歷史人文、產(chǎn)業(yè)特色以及自然風(fēng)光等特色，賦予城市形象新風(fēng)采。主辦方還將特別邀請湖南師范大學(xué)美術(shù)學(xué)院院長、湖南省設(shè)計(jì)藝術(shù)家協(xié)會主席李少波擔(dān)任評審委員會主席，中國美術(shù)學(xué)院教授袁由敏，清華大學(xué)美術(shù)學(xué)院教授趙健，中央美術(shù)學(xué)院城市設(shè)計(jì)學(xué)院教授胡雪琴，深圳市平面設(shè)計(jì)協(xié)會第十屆主席、廣州美院客座教授張昊，清華大學(xué)長聘教授吳詩中擔(dān)任專家評委，共同組成專家評審團(tuán)。活動通過綜合專家評審團(tuán)的評選結(jié)果（70%）和網(wǎng)絡(luò)投票結(jié)果（30%），最終評選出一、二、三等獎及優(yōu)秀獎。主辦方將為獲獎?wù)哳C發(fā)獲獎證書及現(xiàn)金獎勵。應(yīng)征團(tuán)隊(duì)或個(gè)人可掃描下方二維碼關(guān)注醴陵文旅微信公眾號，輸入“醴陵平面海報(bào)全球征集”，了解活動詳情和下載活動申請表。

掃碼了解

活動背景 The Theme

醴陵，一直被譽(yù)為“中國陶瓷之鄉(xiāng)”，享有千年瓷都的美譽(yù)。陶瓷作為支柱產(chǎn)業(yè)，為醴陵經(jīng)濟(jì)的高質(zhì)量發(fā)展提供了增長新引擎。為了全方位推廣醴陵，讓更多的人認(rèn)識醴陵、了解醴陵、愛上醴陵，醴陵市政府以“千年瓷都 天下醴陵”為主題，面向全球征集醴陵城市品牌宣傳海報(bào)，讓醴陵這座實(shí)力雄厚的產(chǎn)業(yè)之城、海納百川的開放之城、激情澎湃的創(chuàng)新之城、獨(dú)具魅力的文化之城、引人留人的宜居之城，成為人們向往的“理想之城”。
Liling, a millennium-old city, has long been known as “a land of Chinese ceramics”. As the mainstay industry, ceramics has been a powerful engine of the local economy’s high-quality development. To further promote Liling, for more people to learn about and love it, the municipal government confirms the theme “Millennium-Old Capital of Ceramics, Liling City of the World”, and calls to the globe for the best posters of Liling City as a brand. The posters should aim for Liling to be a popular city of heart’s desire, to be more influential in the ceramic industry, open to new trends, innovative in design, unique in culture and pleasant in environment. 

組織機(jī)構(gòu) The Organization

指導(dǎo)單位

湖南省設(shè)計(jì)藝術(shù)家協(xié)會

主辦單位

醴陵市人民政府

承辦單位

醴陵市文化旅游廣電體育局

協(xié)辦單位湖南師范大學(xué)美術(shù)學(xué)院、中南大學(xué)建筑與藝術(shù)學(xué)院、湖南第一師范學(xué)院美術(shù)與設(shè)計(jì)學(xué)院、醴陵市設(shè)計(jì)藝術(shù)家協(xié)會
The Guide

Hunan Association of Design Artists

The Organizer

Municipal Government of Liling

The Host

Culture, Tourism, Broadcasting, Television and Sports Bureau of Liling City

Co-OrganizersFine Arts Academy of Hunan Normal University; School of Architecture and Art of Central South University; College of Art and Design, Hunan First Normal University ;Liling Association of Design  

活動時(shí)間 Time Limits

作品征集

2023年3月20日-6月28日

網(wǎng)絡(luò)投票及專家評審

2023年7月15日-8月6日

結(jié)果公示2023年8月7日-8月11日
Call for Entries

March 20?June 28, 2023

Online Polling and Expert Assessment

July 15?August 6, 2023

Result AnnouncementAugust 7?11, 2023

征集對象 Submitters

獨(dú)立設(shè)計(jì)師、設(shè)計(jì)機(jī)構(gòu)、高等院校設(shè)計(jì)專業(yè)師生以及有相關(guān)設(shè)計(jì)實(shí)踐的人士均可投稿。
All independent designers, design institutions, staff and students of the design discipline of colleges and universities, and those involved in any designing project.

征集內(nèi)容 Works Called for

作品的內(nèi)容和元素應(yīng)遵守中華人民共和國相關(guān)法律法規(guī)和政策規(guī)定，按照要求進(jìn)行開放式設(shè)計(jì)。作品主題為“千年瓷都 天下醴陵”，主題文字推薦使用著名書法家李鐸撰寫的書法體。作品要求色彩協(xié)調(diào)，健康向上，有獨(dú)特的創(chuàng)意，有較強(qiáng)的視覺沖擊力和直觀的美感，有較強(qiáng)的思想性、藝術(shù)性、感染力和時(shí)代感，能夠突出醴陵歷史人文、產(chǎn)業(yè)特色以及自然風(fēng)光等特色，賦予城市形象新風(fēng)采。
Works submitted must abide in both theme and element by relevant laws, regulations and policies of China, and be smartly designed according to the requirements. The theme is “Millennium-Old Capital of Ceramics, Liling City of the World”. For the Chinese script of the two phrases, we recommend the calligraphy of the famous handwriting artist LI Duo (1930?2020). Works submitted must be harmonious in color, positive in attitude, innovative in design, strong in visual effect, beautiful at first sight, outstanding in art and representative of the age. They must highlight Liling’s historical heritage, industrial advantage and superb landscape, and add to its glory. 

征集要求 Submission Requirements

1、作品均提交電子稿，文件規(guī)格為：JPG，CMYK色彩模式，圖片精度不低于300dpi，尺寸為A3幅面，可提交不超過3件或3組作品。

2、作品請于2023年06月28日24點(diǎn)前發(fā)送至指定郵箱：llwlgt@163.com,稿件請以壓縮包形式發(fā)送，郵件名統(tǒng)一為：“醴陵城市品牌宣傳平面海報(bào)征集+姓名+作品名+城市+聯(lián)系方式”。

3、參賽作品必須為原創(chuàng)，嚴(yán)禁抄襲，一旦發(fā)現(xiàn)為抄襲或者已經(jīng)發(fā)表的作品將取消參賽資格。

4、聯(lián)系方式：劉女士

(1) All works must be electronic ones: JPG, CMYK colored mode, more than 300 dpi in precision, A3 in size. Each author may submit no more than three works or sets.

(2) All works must be zipped and submitted to llwlgt@163.com before 12 pm, June 28, 2023. The email title should be in the uniform format: “Best Posters of Liling City + Full Name + Work Title + City of Residence + Contact”.

(3) All works must be original. No plagiarism is acceptable.

(4) Contact: Mrs. Liu, 

獲取表格 Submission Form

需提交征集活動申請表：內(nèi)容含作品名稱、設(shè)計(jì)說明（不超過200字）、個(gè)人簡介（不超過300字）及電子檔個(gè)人照片1張（300*300px）。
The submission form must be filled in. In it are included the work title, description of the work(s) (no more than 200 words), brief bio (no more than 300 words) and an electronic portrait (300×300 px).
掃碼獲取活動申請表Scan the code for the Application Form.

掃碼加入賽事活動群 Scan the code to join in the competition group.

QQ群：624676412

獎項(xiàng)設(shè)置 Prizes

一等獎（1個(gè)）：獎金48888元二等獎（2個(gè)）：獎金18888元三等獎（3個(gè)）：獎金8888元優(yōu)秀獎（10個(gè)）：獎金888元（注：以上獎金均為稅前。）
First Prize (one winner): ￥ 48,888 RMBSecond Prize (two winners): ￥ 18,888 RMBThird Prize (three winners): ￥ 8,888 RMBMerit Prize (ten winners): ￥ 888 RMB(PS: All prizes are pre-taxation ones.)

聲明事項(xiàng) Other Statements

1、本公告所提及的所有具體時(shí)間均為北京時(shí)間。

2、本次征集活動不收取任何費(fèi)用。

3、所征作品如涉及著作權(quán)、版權(quán)糾紛等法律問題，由作者本人負(fù)責(zé)。所有應(yīng)征作品不得侵犯他人知識產(chǎn)權(quán)，一經(jīng)發(fā)現(xiàn)，將取消資格，如已發(fā)放獎金即原額追回。由此引發(fā)的糾紛，其法律和民事責(zé)任均由應(yīng)征者承擔(dān)。

4、應(yīng)征作品一經(jīng)投稿并經(jīng)評選入圍，則視為應(yīng)征者同意主辦方擁有對參征作品的知識產(chǎn)權(quán)(包括著作權(quán)、商標(biāo)權(quán))，主辦方有權(quán)對作品進(jìn)行修改、發(fā)表，有權(quán)要求應(yīng)征者被采用的作品按照主辦方的要求修改完善，主辦方有權(quán)在全球范圍內(nèi)各類宣傳展覽活動中推廣、宣傳、公開展覽和出版發(fā)行等。

5、凡投稿者，均視為同意并遵守以上各條規(guī)定。

6、應(yīng)征人可通過紅網(wǎng)、晨視頻、瀟湘晨報(bào)官方微博、株洲發(fā)布、醴陵發(fā)布、古田路9號、最設(shè)計(jì)、設(shè)計(jì)賽、湖南平面設(shè)計(jì)師聯(lián)盟、湖南省設(shè)計(jì)藝術(shù)家協(xié)會、湖南師范大學(xué)美術(shù)學(xué)院等渠道獲取本次征集活動的相關(guān)信息和動態(tài)。

7、本活動最終解釋權(quán)歸主辦方所有。

(1) All times included in this announcement are Beijing times.

(2) Work submission is completely free of charge. 

(3) The author is responsible in civil and legal terms if the work is involved in authorship, copyright or any other legal problem. In such a case, the work will be rejected, and the possible prize will be taken back. 

(4) Once the work is submitted and shortlisted, we take it for granted that the author agrees for the host to own the intellectual property right of the work (including the copyright and the trademark right). The host is entitled to modify and publish the work, to tell the author to refine the work according to the host’s requirements, and to publicize, exhibit and publish the work globally.

(5) We take it for granted that the author agrees to all the above rules.

(6) The author may learn about the procedures through the following media: RedNet, Morning Video, Xiaoxiang Morning Post, Zhuzhou News, Liling News, Gutian Rd. 9, Ad518, Design Competition, Hunan Designer League, Hunan Designing Artists Association, and Fine Arts Academy of Hunan Normal University. 

(7) The host of the activity reserves the final interpreting right. 

https://mp.weixin.qq.com/s/Wk9H_WBjjHM3OjdFgonKtw