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  活動背景

  中國五千年文化源遠流長且博大精深，文化資源十分豐富，福建省武夷山市尤其如此。為活化中國傳統文化及自然資源，創新城市文旅品牌形象，武夷山市人民政府與清華大學文化創意發展研究院聯合舉辦“武夷山旅游城市IP設計征集活動”，助力凝練中國符號，樹立中國文化自信。

  組織構架

  主辦單位：武夷山市人民政府、清華大學文化創意發展研究院

  征集方向

  1.品牌標識設計

  結合武夷山地方特色，深度挖掘武夷山文化內涵，為武夷山市設計品牌標識（須包括LOGO設計、宣傳標語口號設計）及衍生應用場景。

  2.IP形象設計

  以武夷山文化為背景的IP形象設計推薦思路：

  1）生態動植物類，如“金斑喙鳳蝶”、“穿山甲”等生物（首選）；

  2）“茶類”和武夷山“山水”等方面的形象設計；

  3）其他具有代表性的形象設計；

  設計出屬于武夷山的IP形象及其衍生文創產品，用創意設計作品帶動武夷山文創文旅的發展，內容包括但不限于動漫形象、平面設計、衍生品、表情包、系列海報、紀念品等。

  3.宣傳標語設計

  結合武夷山當地的文化、風景、民俗、農業等因素進行標語口號設計，作品包含但不限于口號內容、字體設計等。

  活動安排

  1.活動發布

  2021年10月10日，正式發布

  2.作品征集及評選

  2021年10月31日，作品征集截止

  2021年11月3日-11月4日，作品初篩，啟動線上展示投票

  2021年11月6日-11月9日，作品終評，評選出獲獎作品

  3.頒獎儀式

  2021年11月16日（暫定），頒獎儀式，組委會公布結果

  獎金設置

  總獎金：20萬元

  （一）品牌標識設計：

  一等獎，1名，40,000元/名

  二等獎，1名，20,000元/名

  三等獎，1名，10,000元/名

  （二）IP形象設計：

  一等獎，1名，40,000元/名

  二等獎，1名，20,000元/名

  三等獎，1名，10,000元/名

  （三）宣傳標語設計：

  一等獎，1名，30,000元/名

  二等獎，1名，18,000元/名

  三等獎，1名，10,000元/名

  （四）人氣獎：

  投票票數排名前兩位，每名獎勵1000元

  活動相關問題咨詢：

  肖老師：18201115140；微信：py438517200

  王老師：17600181871；微信：W520GL

  郵箱：info c-lab.net.cn

  Solicitation Activity of Tourist City IP Design of Wuyi Mountain

  Activity background

  The five thousand years of Chinese culture has a long history and profoundness,and is rich in cultural resources,especially in Wuyishan City,Fujian Province.In order to activate Chinese traditional culture and natural resources and innovate the brand and image of urban culture and tourism,Wuyishan Municipal People's Government and the Institute for Cultural Creativity of Tsinghua University jointly held the"Solicitation Activity of Tourist City IP Design of Wuyi Mountain"to assist Chinese symbols condensed and establish confidence in Chinese culture.

  Organization Structure

  Host Organization:Wuyishan Municipal People's Government,Institute of Cultural and Institute for Cultural Creativity of Tsinghua University

  Solicitation Direction

  1.Brand identity design

  Design the brand identity(including LOGO design,publicity slogan design)and derivative application scenes for Wuyishan City,combined with the local characteristics of Wuyi Mountain,and deeply explore the cultural connotation of Wuyi Mountain.

  2.IP Image Design

  Recommended Thoughts of IP Image Design with Wuyi Mountain Culture as the background:

  1)Design based on ecological animals and plants,such as"Teinopalpus aureus Mell","Squama manitis"or other organisms(preferred);

  2)The image design thoughts under"tea"and the"landscape"of Wuyi Mountain;

  3)Other representational image designs;

  Design the Wuyi Mountain IP image and its cultural and creative derivative products,and use creative design works to promote the development of cultural creative and cultural tourism in Wuyi Mountain,the content includes but is not limited to anime images,graphic designs,derivatives,emoticons,series of posters,souvenirs,etc.

  3.Propaganda slogan design

  Design the slogan based on the local culture,scenery,folk customs,agriculture,and other factors,design works include but are not limited to slogan content,font design,etc.

  Activity arrangement

  1.Activity publishment

  October 10,2021,officially publishment of activity

  2.Solicitation and selection of design works

  October 31,2021,Closed of collection of the design works

  November 3-November 4,2021,Initial screening of design works,and the start of online display voting

  November 6-November 9,2021,Final evaluation of design works,and selection of award-winning works

  3.Award ceremony

  November 16,2021(provisional),Award ceremony,the organizing committee announced the results

  Prize settings

  Total prize：200,000.00 CNY

  (I)Brand identity design:

  First prize,1 person,40,000.00 CNY

  Second prize,1 person,20,000.00 CNY

  Third prize,1 person,10,000.00 CNY

  (II)IP image design:

  First prize,1 person,40,000.00 CNY

  Second prize,1 person,20,000.00 CNY

  Third prize,1 person,10,000.00 CNY

  (III)Propaganda slogan design

  First prize,1 person,30,000.00 CNY

  Second prize,1 person,18,000.00 CNY

  Third prize,1 person,10,000.00 CNY

  (IV)Popularity Award:

  The top two with the highest number of votes,each rewarded 1,000.00 CNY

  For questions related to the activity,please contact to:

  Senior Xiao:18201115140;WeChat:py438517200

  Senior Wang:17600181871;WeChat:W520GL

  email:info c-lab.net.cn

  報名鏈接

  （點擊文末閱讀原文或復制鏈接到瀏覽器，打開鏈接報名）

  https://ff.lingxi360.com/formfill?fid=QroXtRXT0byCR&utm_bccid=LXE8n60rOi2FTToA&disable_autofill=0

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