在全球吉慶生肖設計大賽系列活動舉辦十周年之際,大賽組委會于2023年12月8日正式發布了“吉慶生肖”品牌標識。
In celebration of the tenth anniversary of the Global Zodiac Design Competition event series,the organizing committee has officially unveiled the“Auspicious Chinese Zodiac”logo on December 8,2023.
“吉慶生肖”標識
“Auspicious Chinese Zodiac”Logo
“吉慶生肖”標識由中央美術學院陳慰平副教授團隊設計。主創團隊從源遠流長的中華優秀傳統文化中尋找設計靈感,從現實生活中汲取情感共鳴。標識飽含著傳統文化中生肖的意蘊和美感。其外形取自中國傳統銅鏡的八曲葵花之形。花瓣形態飽滿,勻稱典雅,象征著圓滿與包容。標識基底采用的是裝飾繩紋,有團結協作、凝心聚力之意。十二生肖主紋樣以祥云紋、萬壽藤紋為靈感來源,以簡潔靈動的線條勾勒出十二生肖形象。標識內線條優美流暢、妙趣橫生,既各自為形,又融為一體,圍繞中心盤旋,連綿不斷,有護衛家國、生生不息的吉慶涵義。
Designed by Associate Professor Chen Weiping’s team from the Central Academy of Fine Arts,the“Auspicious Chinese Zodiac”logo draws inspiration from the rich and extensive traditional Chinese culture,finding its emotional resonance in real life.The logo embodies the profound meaning and beauty of the Chinese zodiac in traditional culture.Its shape is derived from the form of the eight-petal sunflower in the traditional design of Chinese bronze mirrors.The petal is rounded and symmetrically elegant,symbolizing fullness and inclusiveness.The base of the logo incorporates decorative rope patterns,signifying unity,cooperation,and cohesiveness.The zodiac-themed main pattern draws inspiration from auspicious cloud patterns and longevity vine patterns,depicting the twelve zodiac images with concise and dynamic lines.The internal lines of the logo are graceful,fluid,and filled with charm,each retaining its distinct form while merging into a cohesive whole.They swirl around the center continuously,embodying the auspicious meaning of safeguarding the homeland and the perpetual renewal of prosperity
作品詳見(復制以下鏈接進瀏覽器查看):
https://mp.weixin.qq.com/s/xeG2VVxjq0fGlrTnY6nFHQ